Customer story
How Barona rebuilt complex B2B selling around an AI bid specialist
Barona runs its biggest bids, from the first RFI analysis to the final contract negotiation, through SEQUESTO and its agent, James. Watch the customer tell it, then ask for the full case study.
About the customer
- Company
- Barona Group, Finland's largest HR services and recruitment company and a major outsourcing provider
- Scale
- 4 major business units, 100+ offerings
- Teams using SEQUESTO
- Sales support, bid management, logistics development
- With SEQUESTO
- Customer for 2+ years, renewed with increased volume
The results, in Barona's own numbers
50-70%
time and cost savings on proposal work in production (the pilot alone reached up to 50%)
7 min
from a 17-document bid to a written analysis of the client's business case and needs
T-2
internal deadline set two days before every submission, and kept so far
~1 month
for a new junior hire to master the platform
Figures as reported by Barona in recorded interviews, October 2026.
Get the full case study
What is inside
- The starting point: a team of five, with content kept in folders.
- How the decision was measured against a CFO-approved business case.
- The results in production.
Get the full case study
Your name and business email, and we email you a private link to the case study.
Talk it through with us
Book a live demo and we will walk your team through SEQUESTO and answer your questions about the way you bid.