Skip to content

ROI calculator

Build your business case.

See what SEQUESTO aOS™ is worth to your bid operation, on your own numbers. Every figure is yours and the arithmetic is published. Every result is on the page, and you can share it as a link.

How this is calculated

Our arithmetic, in the open.

Seven figures are yours. Three are ours and stated on the page: the reduction in response time, the win rate lift, and our annual cost (the Scale plan). What you use today and your current tools describe where you start; they do not change the return. Your own result will sit in a range around our three, which is why the conservative and optimistic cases are shown.

  • Current hourshours per project x projects per year; divided by 1,750 for full time equivalents
  • Cost todaycurrent hours x your hourly opportunity cost + your current tools
  • Hours releasedcurrent hours x our stated reduction in response time
  • Worth of hours releasedhours released x your hourly opportunity cost
  • Added revenueprojects x win rate lift x your average contract value; the lift is a quarter of your current win rate, at most 10 points and never past 95%
  • Annual benefit and net returnworth of hours released + added revenue x your gross margin; net return then subtracts our annual cost
  • Return on investmentnet return / our annual cost, shown as a multiple
  • Payback periodour annual cost / (annual benefit / 12)
  • Scenarios and three yearsboth benchmarks at 50% and 125%; three years is the expected case x 3, with no growth assumed

We will build the case with you.

Bring your figures and we will work through them with you, sense check the assumptions against operations like yours, and leave you with something you can take into the budget conversation. The session is complimentary and carries no commitment to go further.

Book a consultation →

FAQ

Common questions about the ROI calculator

What does this calculator actually measure?

It puts a figure on what your bid operation costs today in contributor time and money, and what that looks like against the response time reduction and win rate lift we would expect. Seven figures are yours and three are ours, and the three are stated on the page rather than hidden in the arithmetic. The value in the first half is having the cost in one place: bid team hours, subject matter expert time, security and legal review and pricing input usually sit in different budgets, and a business case needs them as a single line.

What benchmarks does the calculator use?

Two, and both are stated at the foot of the results panel: a 50% reduction in response time, and a win rate that rises by a quarter of where you are now, at most 10 points and never past 95%. The 50% comes from a customer testimonial: it is the low end of the 50 to 70% cut in the time and cost of each response that a SEQUESTO customer reported to us directly. The win rate lift is our estimate rather than a measured average, so your own result will sit in a range around both figures that depends on your industry, your document mix and the nature of your responses. The conservative and optimistic cases scale both down and up, and that range is stated beside them. Everything else is a number you entered, including the gross margin that decides how much of the added revenue counts towards your return.

Why is the return on investment lower than on other calculators?

Because we subtract the cost before dividing, which is the standard definition of return on investment, where some calculators in this category divide the benefit by the spend without subtracting it and produce a larger multiple. On identical inputs ours will read exactly one times lower than theirs (9x where theirs would show 10x, for example), and that is the difference between the two formulas rather than a difference in the outcome.

What does the calculator assume SEQUESTO aOS costs?

Our Scale plan: €30,000 a year, which is €2,500 a month billed annually, as published on our pricing page. It is the same figure whatever your inputs, and it is stated at the foot of the results panel rather than hidden inside the arithmetic. A smaller team may fit the Team plan at €9,000 a year, and a larger one may pay more for extra users or AI credits, so the workings further down the page give you the formula to substitute your own figure.

How is the payback period calculated?

It divides our annual cost by one twelfth of the annual benefit, so it answers how many months of benefit it takes to cover a year of cost. Annual benefit is the value of the hours released plus your gross margin on the revenue from a higher win rate, both shown in the results table. Where the answer is less than a month the page says so rather than printing a fraction.

What should I include in current tools?

Licences and subscriptions you already pay for to run this work, whatever they are. It is optional and it only affects what your process costs today, though it is worth counting the whole stack rather than the response tool alone: storage, e-signature and whatever sits under security for questionnaire handling all belong to the same operation. A case that leaves them out understates the size of the decision.

What is in the full business case?

The figures a finance reviewer will ask for next. It adds your return on investment, the same case at conservative and optimistic benchmarks beside the expected one, and a three-year total. It is all on this page, and you can send us your figures for a complimentary review before it goes to finance.

Do I have to give my email to use it?

No. The calculator is open: move any input and every result updates straight away, from hours released to your return on investment, the conservative and optimistic cases and the three-year total, without telling us anything. If you would like a second pair of eyes, a short form sends us your figures for a complimentary review, with no commitment attached.